Detailed calculations
An example
Dorights take no part in any tax havens and pay all taxes due. This means that about one third of our revenue will be paid in taxes. We can't exclude social responsibilities from environmental sustainability. Of the revenue post-taxes 85 % goes towards direct emission reduction and 15 % to supporting activities.

The price of an emission allowances (EUA) is about 25 € (late 2019). If we account for taxes and supporting revenue this means that it will take about 43 € of revenue to buy one EUA, which offsets one tonne of CO2. This let's us calculate the amount of CO2 each subscription plan offsets per year.

To then present this number in a comprehensible way we compare it to the average EU citizen's household emissions. Per capita household emissions lies at about 4.4 tonne CO2/year. So by knowing how much a subscription plan offsets and how much we on average emit from household activities we can calculate the percentage we present to you in our different plans. We love to improve! Emission calculations are part of a very complex system and are generally difficult to calculate. We think our way is pretty clear. But, do you have any suggestions on how to change our calculations, please contact us and we'd be really happy.
Carbon leakage?
Some argue that an EUA to some degree reduce emissions but also cause a phenomenon called carbon leakage. This would reduce the potency of EUAs and lessen the extent to which they offset emissions. We believe this amount will be negligible over time. The EU constantly improve policies to counteract any carbon leakage. There is also a trend within manufacturing called onshoring where companies move back manufacturing to the location where the products are consumed. These two trends coupled with vague claims of carbon leakage from the ETS has left us with the calculations presented above.